Marketingový riaditeľ firmy predávajúcej elektrické autá si nedávno zvolil ako marketingový cieľ kampane vo vyhľadávaní na Googli potenciálnych zákazníkov. Aký výsledok môže dosiahnuť výberom potenciálnych zákazníkov ako cieľa?

The correct answer is "increase the number of prospective consumer sign-ups to the mailing list" because the "Leads" campaign goal in Google Ads is specifically designed to collect contact information from potential customers. This is achieved through actions like form submissions, sign-ups, or calls, which directly build a mailing list. "Increase the number of people who view the company's website" is incorrect because while website views might increase, this is a broader outcome, not the primary, direct objective of a Leads campaign. "Motivating consumers to buy an electric car" is incorrect as this aligns more with a "Sales" campaign goal, which focuses on direct transactions. "Promoting videos about the company's mission" is incorrect; this would be better suited for a "Brand awareness and reach" or "Product and brand consideration" campaign goal, often using video ads.