Marketingový špecialista pridal na vstupnú stránku firmy značku sledovania konverzií. Pri analýze údajov o nákupoch našiel duplicitné konverzie. Ako môže odstrániť duplicitné údaje z celkového počtu konverzií?

The correct answer is to modify the event tag to record a unique order ID. This is the most effective and accurate method to prevent duplicate conversions from being counted. By passing a unique order ID with each conversion, Google Ads can identify and filter out any subsequent conversions with the same ID, ensuring that each purchase is counted only once. Other options are incorrect because: Turning off possible duplicates at the top of the chart is not a standard Google Ads feature for managing duplicate conversions. Turning off the "conversions after view" data column would remove a specific type of conversion attribution but would not address the issue of duplicate conversions for the same action. Sorting data by time and removing duplicate times would be a manual and inefficient process, prone to errors, and would not prevent future duplicates from occurring in the tracking system itself.