Marketingový tím vašej firmy vyjadril obavy, že jej web negeneruje stanovené výnosy. Efektivita vstupnej stránky je otázna. Máte za úlohu analyzovať, aké percento ľudí prišlo na vašu vstupnú stránku a nič na nej neurobilo. Ako sa nazýva metrika, ktorú by ste mali použiť?

The correct metric is "bounce rate" (miera okamžitých odchodov). Bounce rate measures the percentage of visitors who land on a page and then leave without interacting further with the site. A high bounce rate on a landing page indicates that visitors are not finding what they expect or are not engaging with the content, directly addressing the concern about the landing page's effectiveness and lack of conversions. "New subscribers" (noví odberatelia) measures successful conversions, not initial disengagement. "Scroll depth" (hĺbka posúvania) indicates how far users scroll, which is a form of engagement, but doesn't directly measure immediate exits. "Pages per session" (počet stránok na reláciu) measures engagement across multiple pages, which is the opposite of a bounce.