Na ktorej úrovni by ste mali vyhodnotiť výkonnosť svojich stratégií ponúk v službe Search Ads 360?

Evaluating bid strategy performance at the portfolio level in Search Ads 360 is crucial because bid strategies are often applied across multiple campaigns or even an entire advertiser account. A portfolio bid strategy optimizes bids for a group of campaigns or ad groups to achieve a shared goal (e.g., maximizing conversions or revenue within a target ROAS). Assessing performance at the individual campaign, ad group, or keyword level would provide an incomplete picture, as the strategy's effectiveness is measured by its aggregate impact across the defined portfolio. While campaign, ad group, and keyword data are important for granular insights and troubleshooting, the overall success of a portfolio bid strategy is best understood by looking at the combined results of all elements within that portfolio.