Na základe analýzy marketingových údajov firma, ktorá sa venuje vývoju webov, usúdila, že ju najhodnotnejší zákazníci kontaktujú prostredníctvom formulára pre záujemcov na webe. Firma chce, aby tento formulár odosielalo viac potenciálnych zákazníkov. Čo predstavuje správny cieľ kampane pre ciele tejto firmy?

The correct campaign goal is "Leads" because the company's primary objective is to increase submissions through their website's inquiry form. This directly aligns with generating potential customers (leads) who have expressed interest in their services. "Website traffic" is incorrect because while traffic is necessary, it's a means to an end, not the ultimate goal of form submissions. "Brand awareness and reach" is incorrect as this focuses on broad visibility, not direct customer acquisition through a specific action. "Product and brand consideration" is also incorrect because it aims to foster interest in the brand or product, which is a step before lead generation, but not the direct goal of increasing form submissions.