Norbert je marketingový špecialista firmy WorldTrend. Za podpory vedenia chce pomôcť vybudovať silnejšiu organizáciu, ktorá je viac zameraná na zákazníka. Ktorá z nasledujúcich možností je najlepšia, ak chce Norbert získať podporu vedenia v tejto oblasti?

To gain leadership support for a customer-centric organization, Norbert should present competitive benchmarking data. This approach effectively demonstrates how competitors are performing in customer-focused areas, highlighting potential gaps or opportunities for WorldTrend to improve and gain a competitive edge. Leadership is often motivated by competitive advantage and market positioning. Presenting statistics on the design team's performance, comparing developer and marketing team performance, or showing a Google Ads account summary are less effective for this specific goal. While these provide internal metrics, they don't directly illustrate the external, customer-centric landscape or the competitive imperative for organizational change in the same way that competitive benchmarking does.