Norbert spravuje web, ktorý predáva športové potreby. Chce, aby sa jeho výrobky zobrazovali vo viacerých internetových športových publikáciách, keď potenciálni zákazníci na internete skúmajú a porovnávajú rôzne futbalové značky. Ktorá z možností pomôže Norbertovi ovplyvniť kúpnu úvahu zákazníkov?

Audiences with purchase intent (in-market audiences) are designed to reach customers who are actively researching and considering purchasing products or services like yours. In Norbert's case, this means targeting users who are currently comparing different football brands, making them highly receptive to his ads. Custom affinity audiences are for reaching users with specific, long-term interests, not necessarily those actively looking to buy. Affinity audiences are broader and target users based on general interests, not immediate purchase intent. Demographic retargeting is not a standard Google Ads targeting option; retargeting typically focuses on past interactions rather than demographics alone.