Plánujete prevádzkovať na Googli videokampaň s cieľom budovať povedomie a chcete merať: koľkým ľuďom sa vaše reklamy zobrazili a koľkokrát sa jednotlivé reklamy zobrazili v rôznych zariadeniach a formátoch. Ktorú meraciu službu by ste mali použiť okrem základných metrík videa, ako je „Video prehraté na“?

Unique reach and frequency directly measure how many unique users saw your ads and how many times, respectively, across different devices and formats. This aligns perfectly with the goal of building awareness and understanding ad exposure. Brand lift measures the impact of your ads on brand perception (e.g., ad recall, brand awareness), which is a different objective than simply counting views. Viewability with Active View measures if an ad was actually seen, but not the unique users or frequency. Reach Planner helps estimate reach and frequency before a campaign, but it's not a measurement service for an active campaign.