Plánujete prevádzkovať na Googli videokampaň s cieľom budovať povedomie a chcete vedieť, do akej miery ovplyvní divákovo vnímanie alebo správanie. Ktorú meraciu službu by ste mali použiť okrem základných metrík videa, ako je „Video prehraté na“?

Brand Lift is the correct measurement service because it directly assesses the impact of your video campaign on audience perception and behavior, aligning with the goal of building awareness. It measures changes in metrics like brand recall, ad recall, and consideration. Unique reach and frequency measure how many unique users saw your ad and how often, which is important for awareness but doesn't directly measure perception changes. Viewability with Active View tracks whether your ad was actually seen, a fundamental metric but not a measure of brand impact. Reach Planner helps forecast potential reach and frequency for a campaign but doesn't measure post-campaign impact on brand perception.