Plánujete prevádzkovať videokampaň zameranú na akciu. Ako by ste mali pristupovať k stratégii merania?

For an action-focused video campaign, measuring overall value through Google Ads conversion tracking, including both major and minor conversion events, provides the most comprehensive understanding of campaign performance. Minor conversions, like "add to cart" or "time on site," indicate user engagement and progression through the conversion funnel, offering valuable insights even if they don't represent a final purchase. Excluding them would obscure a significant portion of user interaction and potential future conversions. Measuring only completed online or offline conversions would limit the scope of data, making it harder to optimize for different stages of the customer journey and potentially underestimating the campaign's true impact.