Plánujete prevádzkovať videokampaň zameranú na akciu, v rámci ktorej chcete najskôr osloviť publiká na konci lievika a následne dosah rozšíriť. Ktorá z nasledujúcich kombinácií zodpovedá tomuto prístupu?

Starting with data segments (remarketing audiences) targets users who have already interacted with your business, placing them at the bottom of the funnel and aligning with the goal of reaching "end-of-funnel audiences first." Expanding to custom customer lists then allows you to reach existing customers who may not have recently interacted with your site but are still valuable, effectively broadening your reach. Starting with interest audiences (incorrect options) targets users based on their interests, which are typically top- or mid-funnel, not end-of-funnel. Switching between data segments and custom customer lists in the opposite order (incorrect option) would mean expanding to a more engaged audience after targeting existing customers, which doesn't fit the "expand reach" objective as effectively from a bottom-up approach.