Pomocou ktorej z týchto funkcií môžete nastaviť, ako dlho majú byť údaje na úrovni používateľa a udalosti uložené v službe Google Analytics?

The correct answer is "obdobie uchovávania údajov" (data retention period). This setting in Google Analytics allows you to define how long user-level and event-level data is stored before it is automatically deleted. You can choose from various durations, such as 2 months, 14 months, 26 months, 38 months, 50 months, or "Do not automatically expire." Consent mode (režim súhlasu) is related to user privacy but manages how Google tags behave based on user consent, not data storage duration. IP address settings (nastavenia adresy IP) are for anonymizing IP addresses, not data retention. Disabling data collection (vypnutie zhromažďovania údajov) stops data collection entirely, rather than setting a retention period for collected data.