Potenciálny zákazník si chce kúpiť nové auto. Ktorá aktivita naznačuje, že je v štádiu povedomia?

The correct answer is "Pozerá sa si internetovú reklamu na auto" (Looks at an online car ad) because this action represents the awareness stage of the customer journey. At this stage, the potential customer is just beginning to recognize a need or interest and is passively consuming information. Looking at an ad is a low-commitment activity focused on initial information gathering. "Vyplní formulár odberu e‑mailov" (Fills out an email subscription form) indicates interest and consideration, as the customer is actively seeking more information. "Volá, aby si dohodol skúšobnú jazdu" (Calls to arrange a test drive) signifies a strong intent to purchase, placing them in the consideration or decision stage. "Odporúča auto v sociálnych médiách" (Recommends a car on social media) suggests they have already purchased or are highly satisfied, placing them in the loyalty or advocacy stage.