Pracujete na novej kampani Display & Video 360 a chcete optimalizovať svoj plán na základe jedného typu konverzie. Ktorú stratégiu by ste mali použiť?

When optimizing a Display & Video 360 campaign for a single conversion type, "maximalizáciu konverzií" (Maximize Conversions) is the most appropriate bidding strategy. This strategy automatically sets bids to help you get the most conversions for your budget. It leverages machine learning to predict which impressions are most likely to lead to a conversion, then adjusts bids accordingly. "Viditeľné zobrazenie" (Viewable Impressions) focuses on ensuring ads are seen, not necessarily on driving conversions. "Vlastné ponuky" (Custom Bidding) allows for more granular control but is typically used when you have complex optimization goals beyond a single conversion type or need to incorporate custom signals. "Maximalizáciu kliknutí" (Maximize Clicks) optimizes for clicks, which may not directly translate to your desired conversion actions.