Pracujete pre agentúru, ktorá spravuje kampane na aplikácie pre klienta. S existujúcou kreatívou dosiahli vysokú výkonnosť, ale tie isté podklady používajú už dlho. Ako môžete zabezpečiť aktuálnosť kreatív pre používateľov a zároveň zabrániť výkyvom vo výsledkoch?

Replacing low-performing assets is the best strategy because it allows you to refresh creative content without risking a sudden drop in performance. The Asset Report provides data-driven insights into which specific assets are underperforming, enabling targeted replacements. This iterative approach ensures that only the weakest links are addressed, maintaining the overall strength of the campaign. Removing all assets at once (or even just image assets) or replacing assets based solely on best practices without performance data can introduce significant volatility and negatively impact campaign results, as you would be removing potentially high-performing assets.