Pracujete pre distribútora oblečenia, ktorý na trh uvádza nový rad šálov. Zobrazuje reklamy na mobilnom internete a v inventári aplikácií. Ktorý report by ste mali spustiť, ak chce distribútor vidieť nákupy na oboch platformách?

An Instant Report with the Total Conversions metric is the most suitable choice because it provides immediate, comprehensive data on all conversions, including purchases, across both mobile web and in-app platforms. This allows the distributor to quickly see the combined impact of their advertising efforts. A cross-device report with cross-screen conversions would be useful for understanding user journeys across devices, but the primary need here is to see total purchases, which the Instant Report directly addresses. A reach report focuses on unique users exposed to ads, not conversions. A path to conversion report analyzes the sequence of interactions leading to a conversion, which is more detailed than the distributor's immediate need to see total purchases.