Pracujete pre maloobchodného predajcu oblečenia a chcete optimalizovať jeho kampaň Display & Video 360 na zákazníkov, ktorí míňajú najviac a ktorých transakcie predstavujú najvyššiu návratnosť výdavkov na reklamu (angl. return on ad spend). Ktorú stratégiu ponúk by ste mali použiť?

Custom Bidding is the most suitable strategy because it allows you to optimize directly for specific business goals beyond standard conversions, such as maximizing return on ad spend (ROAS) or targeting high-value customers. This is crucial for a clothing retailer aiming to identify and bid more aggressively on users likely to generate the highest revenue. Maximize Conversions would optimize for the number of conversions, not necessarily their value. Viewable Impression focuses on ad visibility, not conversion value. Maximize Clicks aims for traffic volume, which doesn't guarantee high-value transactions or ROAS.