Pracujete pre výrobcu áut a chcete zistiť, koľko používateľov, ktorí vašu reklamu videli najskôr v mobilnom zariadení, si napokon kúpilo auto cez počítač. Ktorý typ merania v službe Display & Video 360 by ste mali skontrolovať?

Cross-environment conversions are the correct measurement type because they track user journeys across different devices and environments (e.g., mobile to desktop). This directly addresses the scenario of a user seeing an ad on mobile and converting on a desktop. Open Measurement SDK is for verifying ad viewability and performance in mobile apps, not tracking conversions across devices. Conversion tracking generally measures conversions but doesn't specifically highlight the cross-device aspect without further segmentation. Same-device measurement would only track conversions occurring on the same device where the ad was seen, which is contrary to the scenario described.