Pracujete pre výrobcu automobilov, ktorý chce nastaviť kampaň v službe Campaign Manager 360. Sieť v službe Campaign Manager 360 už má vytvorenú. Ako by ste mali postupovať pri nastavovaní kampane?
Vyberte odpoveď
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Správna odpoveď: 1. Vytvoríte inzerenta. 2. Vytvoríte kampaň. 3. Vytvoríte web. 4. Vytvoríte umiestnenie. 5. Nahráte kreatívy. 6. Vytvoríte reklamy. 7. Priradíte k reklame kreatívu. 8. Priradíte reklamu k umiestneniu. 9. Stiahnete a odošlete značky umiestnenia..
Prečo je to odpoveď
The correct sequence for setting up a campaign in Campaign Manager 360 begins with establishing the foundational elements. First, an Advertiser is created, representing the client (the car manufacturer). Next, a Campaign is set up under that advertiser. Then, a Site (web) is defined, which is where the ads will eventually appear. Placements are then created on these sites. After this structural setup, creatives are uploaded. These creatives are then associated with Ads, and finally, these Ads are assigned to the Placements. The last step is to download and send the placement tags to the publisher. Option 1 is incorrect because it starts with creating ads before setting up the advertiser or campaign, and it misses crucial steps like creating sites and assigning creatives to ads. Option 2 is incorrect because it starts with creating a campaign before an advertiser, and it also includes an extra step of "assigning placements and creatives" and "assigning ads" separately, which is covered by assigning ads to placements. Option 4 is incorrect because it starts with creating placements before an advertiser or campaign, and it omits several necessary steps like creating sites and assigning creatives to ads.
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