Pracujete pre výrobcu športovej obuvi a odevov, ktorý uvádza na trh novú kolekciu tenisiek. Chcete ju používateľom spropagovať využitím publík Googlu, nechcete však, aby vaše zacielenie obmedzilo vašu výkonnosť. Čo by ste mali implementovať v službe Display & Video 360, aby ste oslovili správne publikum?

Optimized targeting uses Google's AI to find new and relevant audiences beyond your manually selected targeting criteria, which helps expand reach and improve performance without limiting it. It learns from your campaign's real-time performance data to identify users most likely to convert. Device targeting focuses on the type of device (e.g., mobile, desktop) and doesn't inherently expand audience reach for a new product launch. Viewability targeting optimizes for ads that are more likely to be seen, which is a quality metric, not an audience expansion strategy. Demographic targeting focuses on age, gender, and household income, which is a foundational targeting layer but doesn't offer the dynamic audience expansion capabilities of optimized targeting.