Pracujete so zákazníkom, ktorý chce investovať do trvácnej stratégie údajov prvej strany. Čo by ste mu poradili urobiť?

The correct answer is to change the landing page strategy to use an email submission form to capture a much higher percentage of email addresses. This is a direct and effective method for building a robust first-party data strategy. By encouraging users to voluntarily provide their email addresses, the customer gains valuable, consented first-party data that is privacy-compliant and durable. Recording device identifiers is a less sustainable approach as privacy regulations and browser changes increasingly restrict their use. Offering high discounts for email addresses can lead to lower quality data and may not be a sustainable long-term strategy. Increasing investment in third-party data offerings contradicts the goal of investing in a first-party data strategy, as third-party data is becoming less reliable and privacy-compliant.