Pracujete v marketingovom tíme malej hardvérovej firmy s desiatimi franšízami. Každá z nich má rozpočet, ktorý chce použiť na propagáciu svojej predajne a zvýšenie fyzickej návštevnosti. Čo by ste odporučili?

Setting up one campaign per store is the most effective approach because it allows for hyper-local targeting and customization. Each franchise has its own budget and unique local market, so a dedicated campaign can be tailored to the specific demographics, local events, and competitive landscape of that store's immediate vicinity. This maximizes the impact of each store's promotional budget and directly drives physical foot traffic to that particular location. A single campaign for the entire country, city, or region would be too broad. It would dilute the marketing message, waste budget on irrelevant audiences, and fail to address the distinct needs and opportunities of individual stores, ultimately being less effective at increasing physical store visits for each franchise.