Prečo by mali firmy s kamennou prevádzkou využívať aplikácie?

The correct answer is that over half of consumers use mobile apps while shopping in-store. This highlights a significant opportunity for brick-and-mortar businesses to engage customers directly at the point of purchase through apps, offering loyalty programs, in-store navigation, product information, or exclusive deals. This direct engagement can enhance the shopping experience and drive sales. While the other options describe potential benefits of apps, they are not the primary reason why brick-and-mortar businesses should leverage them. Building brand awareness (option 1) is a general benefit, not specific to in-store engagement. Motivating newsletter subscriptions (option 2) is a secondary marketing goal. Informing about opening hours (option 3) is a basic function that can be achieved through other means, like a website or Google Business Profile, and doesn't fully capture the unique value proposition of in-store app usage.