Prečo je v kampani na aplikáciu na Googli výhodné identifikovať používateľov s vysokou kumulovanou hodnotou?

Identifying high lifetime value (LTV) users in a Google App campaign is crucial because it allows you to optimize your marketing strategies to acquire similar users. By understanding the characteristics and behaviors of your most valuable users, you can create lookalike audiences and refine your targeting to reach new users who are likely to also generate significant long-term value for your business. This approach maximizes your return on ad spend (ROAS) by focusing on quality acquisitions rather than just quantity. Targeting existing users with app notifications is a re-engagement strategy, not an acquisition strategy for new high-value users. Actively targeting video content to this audience is a tactic, but the primary benefit is leveraging their profile for broader acquisition. Focusing marketing only on existing regular users neglects growth and acquisition of new valuable users.