Prečo sú tradičné metódy sledovania čoraz menej spoľahlivé?

Traditional tracking methods are becoming less reliable primarily due to increasing privacy regulations and technological changes that restrict the use of user data for measurement. Regulations like GDPR and CCPA, along with browser updates (e.g., Intelligent Tracking Prevention in Safari, deprecation of third-party cookies in Chrome), limit the ability to track users across sites and devices. This makes it harder to accurately attribute conversions and understand user journeys. The other options are incorrect because: Conversion tracking windows can vary but don't inherently make methods less reliable; rather, the ability to track within those windows is affected. Users are not necessarily using digital devices less; instead, their privacy settings and tools are evolving. Safari's settings restrict third-party cookie tracking, not enable it for advertisers.