Predajca značkového sortimentu chce prostredníctvom nákupných reklám spropagovať novú kolekciu džínsov. Agentúra zostavuje feed výrobkov so všetkými povinnými atribútmi pre odevy, no nie je si istá, akú štruktúru by mal mať názov vo feede. Ktorú štruktúru by ste jej odporučili?

The recommended structure for a product title in a shopping ad feed is brand + product type + attributes. This order is crucial because it prioritizes information that helps users quickly identify the product and its key characteristics. Starting with the brand establishes credibility and recognition. Following with the product type (e.g., "jeans") immediately tells the user what the item is. Finally, including important attributes like color and size provides specific details that influence purchasing decisions. Incorrect options: Including "availability" (in stock, out of stock) in the title is less effective because availability is dynamic and typically handled by the ad platform or product page, not a static title element. Placing "availability" before attributes also reduces the immediate descriptive power of the title.