Prevádzkovali ste úspešnú kampaň na zvýšenie povedomia s videoreklamou dlhou 30 sekúnd. Teraz vidíte, že v prípade publík, ktoré videoreklamu videli, by sa oplatilo investovať do remarketingu so zapamätateľnými kratšími videoreklamami. Ktorý formát videoreklamy by ste pritom mali použiť?

Bumper ads (mikrospoty) are the correct choice because they are short, non-skippable video ads up to 6 seconds long, designed for memorable, concise messaging. This makes them ideal for remarketing to an audience that has already seen a longer video and is familiar with the brand. Masthead ads are premium, high-impact ads for maximum reach on the YouTube homepage, not remarketing. In-feed video ads appear in YouTube feeds and are discovery-focused, not best for quick remarketing. Non-skippable in-stream ads are up to 15 seconds long and play before or during videos; while non-skippable, bumper ads are specifically designed for the ultra-short, memorable messaging needed for effective remarketing.