Rebeka je marketingovou riaditeľkou v leteckej spoločnosti. Požiadali ju, aby každý mesiac naplánovala rozpočet spoločnosti na online reklamy. Na pomoc pri tejto úlohe si vybrala plánovač výkonnosti služby Google Ads. Ktoré dve výhody ponúka Rebeke plánovač výkonnosti? (Vyberte dve možnosti.)

The Performance Planner leverages Google's vast data, including billions of weekly searches, to generate accurate forecasts. This extensive dataset provides a realistic basis for predicting campaign performance. Additionally, it utilizes machine learning to analyze historical data and predict future outcomes, optimizing budget allocation and bidding strategies. This combination of massive data and advanced AI ensures more reliable and effective budget planning. The Performance Planner does not integrate with external budgeting applications like QuickBooks, nor does it help reallocate funds from non-marketing operational budgets. While Google Ads is free to use, the statement about "hosted merchant interpretations" is irrelevant and not a feature of the Performance Planner.