Rita pracuje na rozšírení cestovnej aplikácie na nové trhy v juhovýchodnej Ázii. Potrebuje lokalizovať dizajn a spôsoby platby aplikácie. Čím by mala začať?

Rita should begin by conducting market research. This foundational step will provide crucial insights into the specific cultural nuances, user preferences, payment methods, and competitive landscape within the target Southeast Asian markets. Understanding these factors is essential for effective localization of the app's design and payment options. Without market research, any efforts to localize would be based on assumptions, leading to potential missteps and wasted resources. Starting with a complete app overhaul is premature and inefficient without clear market data. Disabling developers from changing code would prevent necessary localization adjustments. While competitive research is part of market research, it's not the sole starting point; a broader market understanding is needed first.