Sieť regionálnych kníhkupectiev chce zvýšiť hodnotu svojich kampaní Google Ads tým, že prvýkrát vytvorí stratégiu ponúk založených na hodnote. Ktorý osvedčený postup by mala na začiatok uplatniť?

To effectively implement value-based bidding, a robust measurement and attribution strategy is foundational. Without accurately tracking and attributing conversions and their associated values, the bidding system cannot optimize for the desired outcomes. This ensures the AI has reliable data to learn from and make informed bidding decisions. Activating volume-based Smart Bidding across all campaigns is incorrect because the goal is value-based bidding, and applying it broadly without proper measurement can lead to inefficient spending. Creating an extensive negative keyword list is a good practice for refining targeting but doesn't directly enable value-based bidding; it's a separate optimization. Starting value-based Smart Bidding in only the top two campaigns is a cautious approach, but it still requires a solid measurement strategy to be effective, and the initial focus should be on establishing that foundation.