Spolupracujete so značkou športového vybavenia. Jej zástupcov zaujíma, čo sa deje po tom, ako sa na ich webe uskutočnia transakcie v rámci basketbalového sortimentu. Chcú totiž nájsť príležitosti na krížový predaj a zistiť, aké iné výrobky by mali zahrnúť do ďalších kampaní. O ktorý nástroj v službe Search Ads 360 by sa mali oprieť?

Basket Conversion Data (Cart Conversion Data) is the correct tool because it provides detailed insights into the contents of a user's shopping cart at the time of conversion. This allows the sports equipment brand to see what other products were purchased alongside basketball items, identifying cross-selling opportunities and informing future campaign product selections. Custom Floodlight variables can track specific actions but don't inherently provide cart contents. Data-driven attribution focuses on assigning credit to touchpoints, not analyzing cart contents. Budget bid strategies manage spending, not post-conversion product analysis.