Spúšťate kampaň celoštátnej siete pekární, ktorá svoje prevádzky otvára budúci víkend. Je ochotná priplatiť si za možnosť inzerovať na domovskej stránke rôznych miestnych spravodajských staníc. Zároveň však chce mať možnosť odstúpiť, ak by v deň otvorenia pršalo. Ktorý typ dohody v službe Display & Video 360 by mala s vlastníkmi uzavrieť?

The correct answer is a Private Auction or a Preferred Deal. A Private Auction allows the bakery to bid on premium inventory (like local news homepages) that is not available in the open auction, offering more control and potentially better placements. A Preferred Deal offers a fixed price for specific inventory, but it's non-guaranteed, meaning the bakery can choose not to purchase the impressions if the weather is bad without penalty. Open Auction is incorrect because it's a public marketplace with less control over specific placements and no guarantee of securing premium inventory on local news sites. Programmatic Guaranteed is incorrect because it involves a guaranteed reservation of impressions at a fixed price, which would not allow the bakery to back out due to weather.