Ste marketingovým riaditeľom v leteckej spoločnosti a požiadali vás, aby ste naplánovali rozpočet na internetovú reklamu na mesačnej báze. Na pomoc pri tejto úlohe ste sa rozhodli použiť plánovač výkonnosti služby Google Ads. Ktoré dve výhody vám ponúka plánovač výkonnosti?

The Performance Planner leverages Google's vast data, including billions of weekly searches, to generate accurate forecasts. This extensive dataset provides a robust foundation for predicting campaign performance. Additionally, it incorporates machine learning algorithms to refine these predictions, accounting for various factors and trends to offer more precise insights into potential outcomes. The Performance Planner focuses specifically on Google Ads campaign budgeting and forecasting, not on identifying funds from other operational budgets for marketing or integrating with external budgeting applications like QuickBooks. Its core purpose is to optimize Google Ads spend based on historical data and predictive analytics.