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Interest audiences, specifically "In-market audiences" or "Affinity audiences," are the most suitable choice for reaching cooking enthusiasts. Affinity audiences target users based on their demonstrated long-term interests and passions, making them ideal for identifying people who love cooking. In-market audiences target users actively researching or planning to purchase products or services related to cooking. Demographics and detailed demographics segment users by age, gender, parental status, etc., which is too broad for specific interests. Life events target users experiencing major life changes, which isn't directly related to cooking interests. Custom audiences are useful for highly specific or niche targeting, but general cooking enthusiasts are well-covered by interest audiences.
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