V agentúre spravujete účty viacerých maloobchodov v službe Google Ads. Jeden z vašich klientov s nákupnými reklamami len začína a chce sledovať výkonnosť podľa kategórií výrobkov (napr. odevy) a pohlavia. Klient do feedu výrobkov zadáva povinné aj nepovinné atribúty pre odevy. Akú štruktúru kampane by ste mu odporučili, ak chce dosiahnuť podrobné reportovanie?

The correct answer is to create campaigns by product category and gender, then use product groups. This structure allows for the most granular reporting, as each campaign is already segmented by the desired primary reporting dimensions (product category and gender). Product groups within these campaigns can then further refine targeting and bidding based on other attributes like sleeve length, providing even deeper insights. Creating campaigns by product categories and then product groups by gender would offer good reporting, but separating campaigns by both category and gender provides more control over budgets and bids for each specific segment. A universal campaign with "all products" would not allow for detailed reporting by category or gender. Creating campaigns by gender and then product groups by clothing type would also provide some segmentation, but combining both category and gender at the campaign level offers superior granularity for reporting and optimization.