V akých dvoch smeroch sa maximálna výkonnosť pre všekanálové ciele líši od inteligentných nákupných kampaní? Vyberte dve možnosti.

Maximum Performance (Performance Max) campaigns expand upon Smart Shopping Campaigns by offering a broader inventory and more ad formats. While Smart Shopping focused primarily on Shopping ads across Google Search, Display, and YouTube, Performance Max adds formats like in-stream YouTube ads, text ads, and display ads, leveraging a wider range of Google's ad inventory. This allows for a more comprehensive reach. Additionally, Performance Max is designed to align marketing objectives directly with both online and omnichannel business goals, providing a more integrated approach to achieving overall sales, whereas Smart Shopping was more narrowly focused on online product sales. The option about Smart Bidding is incorrect because both campaign types use Smart Bidding. The option about product-specific formats is too general and doesn't highlight a key differentiator.