Váš klient budúci mesiac uvedie dokumentárny film. Má tri samostatné 30‑sekundové promo videá a chce zistiť, ktorú reklamu si diváci najčastejšie pozrú do konca. Ktorý typ optimalizácie videokreatív by ste v službe Display & Video 360 použili na prednostné zobrazovanie danej reklamy?

The client wants to identify which of their three 30-second promo videos viewers watch most frequently to completion. "Optimization for completions" directly addresses this goal by prioritizing the delivery of video ads that are more likely to be viewed entirely. This optimization strategy focuses on maximizing the number of times a video is watched from start to finish. "Optimization for screen time" aims to maximize the total duration viewers spend watching the video, which isn't precisely the same as completion rate for specific 30-second videos. "Optimization for clicks" would prioritize ads that generate clicks, not necessarily full views. "Optimization for conversions" would focus on post-view actions, which is not the client's immediate objective of identifying the most engaging promo video.