Váš klient, celosvetový výrobca tenisiek, uvádza na trh tenisky, pričom jeho ponuka sa v jednotlivých regiónoch rôzni. Potrebuje sledovať výkonnosť podľa regiónu a získané informácie využívať pri mesačných optimalizáciách. Čo by mal v rámci účtu Search Ads 360 na tento účel použiť?

Labels are the most effective tool in Search Ads 360 for tracking performance by region and informing monthly optimizations for a client with varying regional offers. Labels allow you to categorize campaigns, ad groups, ads, or keywords by region, providing a flexible way to segment and analyze data. You can then filter reports by these labels to see regional performance at a glance. Templates are used for automated campaign creation and management, not primarily for performance tracking and optimization based on regional data. The Report Editor is a tool for creating custom reports, but it relies on existing data segmentation; labels provide that segmentation. Keywords are the search terms users enter, not a method for organizing and tracking regional performance across an account.