Váš klient môže na kampaň minúť len určitú sumu peňazí, ale chce dosiahnuť slušnú návratnosť investícií. Čo by mal nastaviť v Centre výkonu služby Search Ads 360 na splnenie tohto cieľa?

A budget bid strategy in Search Ads 360 Performance Center is the correct choice because it directly addresses the client's need to manage a fixed budget while aiming for a good return on investment. This strategy optimizes bids across campaigns to maximize performance (e.g., conversions or revenue) within the specified budget constraints. Data-driven attribution helps assign credit to conversion paths but doesn't directly manage spending or ROI within a budget. Google Ads auction bids are a component of bidding but not the overarching strategy for budget management in Search Ads 360. Cart conversion data provides valuable insights into purchase behavior but is an input for optimization, not a bid strategy itself.