Váš klient nedávno uviedol na trh nový rad bicyklov a pre model s nízkym nástupom vytvoril osobitnú reklamu. Aký typ publík by ste mali použiť, aby sa zobrazovala ľuďom, ktorí si chcú kúpiť tento typ bicykla?

Custom intent audiences are ideal for reaching users actively researching products or services, indicating a strong purchase intent. For a new low-step bicycle, this audience type allows you to target individuals searching for specific terms like "low-step bike," "comfort bicycle," or "easy-access bike," directly aligning with their current buying journey. Lifestyle audiences are too broad, focusing on general interests rather than specific purchase intent. Custom affinity audiences target users based on broad interests, similar to lifestyle, but still lack the direct purchase signal. Target audiences is a general term and doesn't specify the method of targeting intent.