Váš klient, predajca športovej módy, chce vedieť, ktoré nohavice na jogu sa predávajú najlepšie. Čo by mal nastaviť v stĺpci Floodlight v rámci služby Search Ads 360, aby získal viac informácií o svojich konverziách pred nadchádzajúcimi sviatkami?

Custom metrics (vlastné metriky) in Search Ads 360 allow you to track specific data points related to conversions, such as product IDs, categories, or brands. For a sports fashion retailer wanting to know which yoga pants sell best, setting up custom metrics to capture product-level details during a purchase conversion is the most effective way to gain this granular insight. This allows for detailed reporting on individual product performance. Cart conversion data (údaje o konverziách košíka) provides information about the entire shopping cart, like total value or number of items, but not specific product details like which yoga pants were purchased. Custom variables (vlastné premenné) are used for segmenting audiences or campaigns, not for tracking product-specific conversion data. Budget bid strategies (stratégie ponúk pre rozpočet) are for managing bids and budgets, not for gathering detailed conversion insights.