Váš klient, svetoznámy návrhár šperkov, nastavil v službe Search Ads 360 vlastné stĺpce, aby skontroloval výkonnosť za predchádzajúci mesiac. Keď sa k nim vráti, aby zvážil výkonnosť konkrétnej stratégie ponúk, zobrazí sa mu chyba. Čo mohlo túto chybu zapríčiniť?

The correct answer is that bidding strategy performance is not reported in custom columns. Search Ads 360 custom columns allow you to create metrics and calculations based on standard metrics and dimensions. However, they do not directly display the performance of automated bidding strategies. Bidding strategy performance is typically analyzed through dedicated reports and dashboards within Search Ads 360 that provide insights into how the strategy is achieving its target, rather than through custom column aggregations. The other options are incorrect because bidding levels (too high or too low) or whether it's a business goal do not inherently cause an error in custom column reporting; they might affect performance but not the reporting mechanism itself.