Váš kolega pracuje na svojej prvej kampani mimo služby YouTube určenej pre televízory pripojené k internetu, ktorá je zacielená na popredných prémiových vlastníkov, a chce ju správne nastaviť. Ktoré nastavenie kampane Display & Video 360 by mal váš kolega upraviť, aby bola kampaň prevádzkovaná správne?

The correct answer is to set the campaign to serve 15, 30, and 60-second ads because Connected TV (CTV) environments often support and expect various ad lengths. This flexibility allows the campaign to participate in more ad opportunities and optimize for different content breaks and user engagement patterns. Setting up multiple ad lengths is a fundamental best practice for CTV campaigns to maximize reach and efficiency. The other options are less critical or potentially incorrect: Adding brand safety targeting to all line items is generally good practice but not specific to CTV campaigns or a primary setup requirement for running the campaign correctly. Buying CTV app inventory through both deals and open auction is a common strategy for maximizing reach and control, but it's about inventory sourcing, not the fundamental ad serving setup. Using only specific device inventory would be overly restrictive and limit campaign reach unnecessarily in most cases.