Váš tím chce sledovať neočakávané vrcholy alebo poklesy návštevnosti vášho webu. Ktorá funkcia integrovaná v službe Google Analytics zvýrazňuje tieto udalosti?

Anomaly detection is the correct answer because it is a built-in Google Analytics feature specifically designed to identify unusual spikes or dips in your website's data. It uses statistical modeling to compare current data to past performance and flag significant deviations. Google's AI and machine learning are underlying technologies that power anomaly detection, but they are not the specific feature name itself. Data-driven attribution is a model for assigning credit to touchpoints in a conversion path, not for identifying traffic anomalies.