Váš zákazník chce pomocou vlastných stĺpcov definovať a pozrieť si konkrétne množiny svojich údajov zo služby Google Ads. Ktoré dva typy vlastných stĺpcov v službe Search Ads 360 by mal použiť?

The correct answer is "custom formula and custom conversion" because these two types of custom columns directly address the client's need to define and view specific data sets from Google Ads. Custom formula columns allow you to perform calculations using existing metrics and functions, enabling the creation of tailored performance indicators. Custom conversion columns let you define and track specific conversion actions that are most relevant to your business goals, even if they aren't standard Google Ads conversions. "Custom labels" are used for organizing campaigns, ad groups, keywords, and ads, not for defining new data metrics or conversions. "Custom dimensions" are primarily for reporting and segmentation in analytics platforms, not for creating new performance metrics within Search Ads 360 itself.