Váš zákazník, firma predávajúca krmivo a pochúťky pre zvieratká, používa vlastné stĺpce na zistenie výkonnosti svojho nového krmiva pre psov. Ku ktorej konkrétnej akcii v službe Search Ads 360 má prístup vo vlastnom stĺpci s akýmkoľvek vzorcom?

Custom columns in Search Ads 360 allow you to create tailored metrics using various data points. The correct answer is "conversion" because custom columns can directly incorporate conversion metrics (like "Conversions," "Conversion value," or specific Floodlight activities) into their formulas. This enables the client to track the performance of their new dog food based on actual sales or leads, which are conversion events. "Label" refers to organizational tags, not performance data. "Report" is a broader term for data visualization, not a specific data type accessible within a custom column formula. "Dimension" refers to attributes like keywords or campaigns, which can be used to segment data, but the performance itself is measured by metrics, including conversions.