Váš zákazník, letecká spoločnosť, používa údaje feedu na ďalšie štruktúrovanie šablón svojej kampane Search Ads 360. Jedným z jeho obchodných cieľov je poskytovať výhodné ceny letov, preto chce mať istotu, že budú v kampani zvýraznené. Aké sú možnosti nastavenia cien prostredníctvom feedov?

Search Ads 360 allows advertisers to dynamically insert pricing information from their product or service feeds into ad copy. For an airline, displaying the average price per route is often the most effective strategy. This provides a realistic expectation for potential customers, as flight prices frequently fluctuate based on demand, booking time, and availability. Highest price per route would likely deter customers, making ads less appealing. Lowest price per route could be misleading if that price is rarely available or for undesirable times, leading to user frustration. Price options for each route is too broad and not a specific, actionable pricing strategy for dynamic ad insertion. The goal is to present an attractive yet accurate price point, and the average price best achieves this balance for an airline.