Váš zákazník, miestna predajňa áut, často v kampani mení kľúčové slová na základe predajov z predchádzajúcich týždňov. Čo by mal používať so svojím atribučným modelom na základe údajov v službe Search Ads 360, aby sa kampane správne aktualizovali?

Automatic channel groupings in Search Ads 360 are the correct choice because they dynamically categorize channels based on predefined rules, ensuring that changes in keyword performance (due to sales) are automatically reflected in how conversions are attributed. This aligns with the client's need for frequent keyword adjustments and proper campaign updates. Custom channel groupings require manual definition, which would be cumbersome given the frequent changes. Keyword groupings are a concept related to organizing keywords, not attributing conversions across channels. Multi-channel groupings are a general term and not a specific, actionable feature within Search Ads 360 for this purpose.