Váš zákazník, miestny obchod s oblečením, pripisuje celý kredit platenej reklame vo vyhľadávaní. Chce však vedieť, čomu ďalšiemu možno pripísať zásluhy za predaje. Akým iným spôsobom môže segmentovať konverzie v službe Search Ads 360?

Connecting social media accounts to Search Ads 360 allows for a more holistic view of conversion paths, attributing credit beyond just paid search. Search Ads 360 can integrate data from various marketing channels, including social media, to provide a comprehensive understanding of how different touchpoints contribute to conversions. This helps the customer identify other influential channels in the sales funnel. Connecting a Google Ads account is already a prerequisite for Search Ads 360 to function, so it wouldn't provide "other" ways to segment conversions. Google Analytics 4 integration enhances data analysis but primarily focuses on website behavior and attribution within that scope, not necessarily "other" channels in the way social media does for cross-channel insights. Looker Studio is a reporting tool that visualizes data, not a source for new conversion segmentation data itself.