Váš zákazník predáva letné dovolenkové balíčky s ubytovaním formou rekreačného prenájmu na pláži. Ceny prenájmov sa často menia podľa obdobia roka a dostupnosti. Ktorú funkciu v službe Search Ads 360 by mal použiť, aby sa štruktúra, zacielenie a kreatívy kampane automaticky aktualizovali a odrážali tieto zmeny?

Templates in Search Ads 360 are the correct choice because they automate the creation and updating of campaigns, ad groups, ads, and keywords based on a feed of product or service data. For a customer selling vacation packages with frequently changing prices and availability, templates can dynamically adjust bids, ad copy (e.g., pricing, availability), and even campaign structure to reflect the latest information from their inventory feed. This ensures ads are always relevant and up-to-date. Labels are for organization and reporting, not automation of campaign elements. Audience segments are for targeting specific user groups, not for dynamically updating campaign content. Custom dimensions are for reporting and analysis, not for automated campaign management.